In today's fast-paced and digital-driven world, businesses are constantly looking for innovative ways to capture leads and build their brand. One such method that has proven to be highly effective is the use of photo booths at events. Not only do photo booths provide entertainment, but they also offer a unique opportunity for lead generation. Here’s why photo booths are great for capturing leads at events.

Corporate Events Benefit from Brand Activations

Corporate events are the perfect setting for brand activations, and photo booths are a fantastic tool for this purpose. When attendees interact with a branded photo booth, they engage directly with your brand in a fun and memorable way. This interaction creates a positive association with your brand, which can be invaluable for fostering brand loyalty and recognition.

We have been able to help businesses generate hundreds of leads per event with a variety of our services such as the 360 Video Booth which has grown incredibly popular. Many clients also book our Luxury Experience of this version to use at Trade Shows, Exhibits, and Public Events, allowing them to customize the setup to the Brand Colors.

When it comes to our photo experiences, The Classic Photo Booth is our standout service as this produces the highest quality photos. This setup is not only eye-catching but our setup is essentially a modified “Studio” setup at your event. This allows your guests to receive true professional quality photos that can also be printed with our High-Speed Photo Printers.

When space is tight we recommend our Pro Selfie Photo Booth, or Roaming Photo Booth which utilize a minimal amount of space and still allow for leads to be captured. These activations still utilize our Professional Mirrorless Cameras allowing your event guests to receive professional quality photos while prioritizing venue space.

Building Offline Brand Presence

In an age where digital marketing dominates, it's easy to forget the importance of offline brand presence. Photo booths help bridge this gap by providing a tangible, physical interaction with your brand. When attendees take photos at your event, they often share these images on social media, effectively merging offline and online brand experiences. This organic sharing can significantly amplify your brand's reach beyond the event itself. Depending on the service selected with our photo booths you’ll have either your logo or a fully customized overlay that you’ll be able to add to every photo, ensuring your brand makes it to the feed of your event guests.

Capturing Data for Remarketing

One of the most valuable aspects of using photo booths for lead generation is the ability to capture attendee data. Modern photo booths can be equipped with features that prompt users to enter their contact information or social media handles before taking their photos. This data is invaluable for remarketing efforts, allowing you to reach out to potential leads with targeted campaigns long after the event has ended.

Post-Event Marketing Strategy

A well-planned post-event marketing strategy is crucial to making the most of the leads captured during the event. Businesses can create personalized follow-up communications that resonate with attendees by using the data collected from the photo booth. For example, you can send a thank-you email with a link to download their photo, along with a special offer or invitation to a future event. This continued engagement helps to nurture leads and convert them into loyal customers.

Something that we’ve worked with other brands to do is capture leads that can be entered into a raffle where they can win prizes for participating at the photo booths. Some brands have even hired costumed characters such as stormtroopers that will also participate with guests creating a truly extraordinary experience. These activations are your opportunity to get creative and truly set your brand apart from everyone else. When executed properly your guests will also post about the experience they had with your brand.

Want To Try This Lead Gen Strategy At Your Next Event?

If you want to capture leads at your next event, consider incorporating a photo booth into your strategy. At OneAway Studios, we specialize in creating engaging and effective brand activations with our variety of photo booths. Reach out to us today to learn how we can help you make the most of your next corporate event and turn it into a powerful lead generation opportunity.

In conclusion, photo booths are more than just a source of entertainment—they are a powerful tool for lead generation and brand building. By incorporating them into your event strategy, you can capture valuable data, increase brand exposure, and create lasting connections with your audience.

You can see all of the event services we offer on this page.